21 February 2014
Season 03 Event 03
Tim Alpe is JUCY, or at least his brand is. JUCY car rentals are a brand loved for their quirky nature and bright green mobiles. He and his brother Dan are the driving duo that are turnung JUCY into one of Australasia’s fastest growing independent tourism companies.
Tim, who was named Ernest and Young Entrepreneur of the year in 2010, credits success to the early realisation that in a market where competitors are all offering the same thing, their brand needed to be different.
Founded in 2001, JUCY now has rental branches in ten locations around New Zealand and Australia, with an additional 3 in the USA. Haivng over 150,000 rental customers each year, JUCY also now has a Hotel in Auckland, proof that JUCY brand is speeding along.
Thanks to Brad Boniface Photography.